After finishing my MBA at the Smith School in 2011, my brain (and my soul) needed a little detox. Being me, I finished the three year part-time MBA program in two years, while working full time. Mind you, the curriculum and expectations are exactly the same for part-time students as for full-time students, and Smith holds their students to some lofty standards. It was no easy feat- just ask my friend and colleague, Riffat, who went on this crazy journey with me. Then, as to be expected, because again, I am me, once all systems were replenished and I got some hands on experience using what I had learned during my MBA, I started hunting for my next brain stimulating opportunity.
That lead me to move on to a new role professionally, to start this blog and to join the Society for Healthcare Strategy and Market Development (SHSMD). Societies offer a great opportunity to network with people in your industry, to learn from those who are interested in different topics you are interested in and to take courses that are specific to your line of work.
This past month I began SHSMD’s Healthcare Marketing and Communications Certificate. I am really excited to learn from some of the best in the industry, and to get down and dirty with some real, useable healthcare marcomm strategies. Over the next three months I’ll be taking classes on Healthcare Marketing Plans, Healthcare Communications and Healthcare Market Research. What’s great is everything in this certificate is focused on a micro-level to healthcare. It’s a great supplement to my MBA, and totally focused in my field.
Stay tuned for updates as the classes progress!