Welcome back to the final installment in my three part series on healthcare social media strategy and implementation. Part one, "How to create a Healthcare Social Media Strategy and Policy," discussed important questions to consider before taking your healthcare organization online. Part two, "Online Content Strategies and Paid Promotions in Healthcare Social Media," was a … Continue reading Reputation and Crisis Management in Healthcare Social Media
EHR handcuffs: Let Doctors be Doctors.
EHR has been a topic of interest for me for a long time, and was one of the topics I chose to research in depth during my MBA. Five years ago we were half a decade away from the 2015 American Recovery and Reinvestment Act deadline that would penalize providers for not having adopted an … Continue reading EHR handcuffs: Let Doctors be Doctors.
Dying for a cure this Pinktober: Metastatic Breast Cancer Awareness
Pink parties. Pink Ribbons. Pink celebrations. Pink boas. Pink bagels. You name it, it's pink in October. Many people, breast cancer patients and others, find empowerment and emotional comfort in "pink." Many feel as if they have done good by participating or buying a "pink" good. As I've mentioned before in my post, Missed Opportunities: Celebrities … Continue reading Dying for a cure this Pinktober: Metastatic Breast Cancer Awareness
Social Media Management Tools: because time is precious.
Managing multiple social media channels, keeping content up to date and not spending ALL your time furiously trying to keep up can be done. I assure you of this. Today there are many great social media management tools available that can help with curating content, sparking new ideas, managing communities and keeping you sane. Recently, … Continue reading Social Media Management Tools: because time is precious.
National Cancer Institute SEER Cancer Statistics Review: 2015 Updates
The NCI published updated SEER Cancer Statistics data today, April 23, 2015. The data is now current through 2012. SEER stands for Surveillance, Epidemiology, and End Results Program. The SEER cancer statistics review is a report of, "the most recent cancer incidence, mortality, survival, prevalence, and lifetime risk statistics." This data is helpful in tracking population … Continue reading National Cancer Institute SEER Cancer Statistics Review: 2015 Updates
Online Content Strategies and Paid Promotions in Healthcare Social Media
Welcome back to my three part series on creating a best in class healthcare social media strategy. Part one discussed the building blocks of a social media strategy, and important questions that all brand managers and communications professionals should ask before sending that first post. Part two focuses on content strategies for Facebook and Twitter … Continue reading Online Content Strategies and Paid Promotions in Healthcare Social Media
Ovarian cancer makes me angry.
Ovarian cancer makes me angry. Symptoms are vague, which means it is often diagnosed at a late stage and there are limited therapeutic options available for treatment. It's not fair. Let's look at the symptoms: Bloating Feeling full quickly Pain or pressure in the abdomen/pelvis Abnormal vaginal bleeding My guess is you have experienced all … Continue reading Ovarian cancer makes me angry.
How to create a Healthcare Social Media Strategy: Part 1
Creating a formal social media strategy and policy is important for all organizations. Healthcare organizations face unique challenges in communicating over social media, but that does not mean social should be ruled out as a communication and marketing strategy. In fact, healthcare organizations that use social media are seen as more cutting edge and more … Continue reading How to create a Healthcare Social Media Strategy: Part 1