Pink parties. Pink Ribbons. Pink celebrations. Pink boas. Pink bagels. You name it, it's pink in October. Many people, breast cancer patients and others, find empowerment and emotional comfort in "pink." Many feel as if they have done good by participating or buying a "pink" good. As I've mentioned before in my post, Missed Opportunities: Celebrities … Continue reading Dying for a cure this Pinktober: Metastatic Breast Cancer Awareness
Managing multiple social media channels, keeping content up to date and not spending ALL your time furiously trying to keep up can be done. I assure you of this. Today there are many great social media management tools available that can help with curating content, sparking new ideas, managing communities and keeping you sane. Recently, … Continue reading Social Media Management Tools: because time is precious.
The NCI published updated SEER Cancer Statistics data today, April 23, 2015. The data is now current through 2012. SEER stands for Surveillance, Epidemiology, and End Results Program. The SEER cancer statistics review is a report of, "the most recent cancer incidence, mortality, survival, prevalence, and lifetime risk statistics." This data is helpful in tracking population … Continue reading National Cancer Institute SEER Cancer Statistics Review: 2015 Updates
Welcome back to my three part series on creating a best in class healthcare social media strategy. Part one discussed the building blocks of a social media strategy, and important questions that all brand managers and communications professionals should ask before sending that first post. Part two focuses on content strategies for Facebook and Twitter … Continue reading Online Content Strategies and Paid Promotions in Healthcare Social Media
Ovarian cancer makes me angry. Symptoms are vague, which means it is often diagnosed at a late stage and there are limited therapeutic options available for treatment. It's not fair. Let's look at the symptoms: Bloating Feeling full quickly Pain or pressure in the abdomen/pelvis Abnormal vaginal bleeding My guess is you have experienced all … Continue reading Ovarian cancer makes me angry.
Creating a formal social media strategy and policy is important for all organizations. Healthcare organizations face unique challenges in communicating over social media, but that does not mean social should be ruled out as a communication and marketing strategy. In fact, healthcare organizations that use social media are seen as more cutting edge and more … Continue reading How to create a Healthcare Social Media Strategy: Part 1
Greetings from Las Vegas, NV! PUGTATO is on travel this week and this is a quick post to tell you about a wonderful global event taking place today. (Sorry East Coasters, I know the day is almost over. The time change caught up with me!) February 4, 2015 is World Cancer Day. World Cancer Day … Continue reading World Cancer Day: “Not Beyond Us”
Congratulations. You made it. You have become part of an exclusive club: you are an Oncology Sales Professional. Most likely, you've been in medical sales for a while. You knew you always wanted to be in Oncology. You enjoy a more clinical sale, you are not afraid of a challenge and you are over being a … Continue reading An Open Letter to Oncology Sales Professionals