Welcome back to my three part series on creating a best in class healthcare social media strategy. Part one discussed the building blocks of a social media strategy, and important questions that all brand managers and communications professionals should ask before sending that first post. Part two focuses on content strategies for Facebook and Twitter … Continue reading Online Content Strategies and Paid Promotions in Healthcare Social Media
Healthcare misinformation leads to fear, avoidance and worse medical outcomes for patients, even if intentions were good. Unfortunately, a lack of knowledge and poor editing led to a published article by AARP that has produced great outrage among BRCA carriers, patient advocacy groups and the physicians who work tirelessly for these patients. Today I want to … Continue reading Top Cancer Genetics Programs to AARP: Medical Interventions extend the life of BRCA carriers
ME! LOOK AT ME! OUR BRAND IS AWESOME! MY PERSONAL BRAND IS AWESOME! IT'S ALL ABOUT ME! If this is your current social media branding strategy, it is time for a change, and this is the article for you. Social media can be a drool inducing outlet for marketers today. Unobstructed access to the masses … Continue reading Social Media Etiquette: Three Tips
I'm hesitant to post this one. Today many of my hardworking, dedicated former colleagues at Lilly will find out they no longer have a job. I believe some of this could have been avoided. To Lilly's credit, it has made tremendous efforts to keep as many sales people as it could over the years while … Continue reading Musings of an ex-pharma rep.
Welcome back to the second post in my series, "Are you there Pharma? It's me, Liz." This series identifies creative thinking squashers in Pharma and suggests strategic changes that will help Big Pharma to improve its business model, in hopes of radically changing the way Pharma goes about its business. The first post discussed … Continue reading Are you there Pharma? It’s me, Liz. Part two: What’s Killing Creativity in Big Pharma Sales Forces?
Apple is a marketing and branding machine. Once a consumer actually uses their devices, experiences complementary products that operate seamlessly together, and realizes that Apple products, just work, Apple creates customers for life. If you are an Apple fanatic like moi, you get this. [Alright, let's start with the disclaimer: I am an Apple product lover. I own … Continue reading Like M.C. Hammer said, “You Can’t Touch This.”