Managing multiple social media channels, keeping content up to date and not spending ALL your time furiously trying to keep up can be done. I assure you of this. Today there are many great social media management tools available that can help with curating content, sparking new ideas, managing communities and keeping you sane. Recently, … Continue reading Social Media Management Tools: because time is precious.
Welcome back to my three part series on creating a best in class healthcare social media strategy. Part one discussed the building blocks of a social media strategy, and important questions that all brand managers and communications professionals should ask before sending that first post. Part two focuses on content strategies for Facebook and Twitter … Continue reading Online Content Strategies and Paid Promotions in Healthcare Social Media
Have you ever wanted to delete that Facebook post or Tweet right after you posted it? Found your content copied and pasted on someone else's blog or profile? Gave permission for a reblog only to discover the link to your original work was left out? Sigh. One thing I have learned as I have built this … Continue reading How to avoid committing PUGTATO’s Top Three Social Media Faux-Pas
How time flies! It's been one year since I thought about starting this blog and purchased the pugtato.com domain. A lot has happened in a year, and I have spent some time reading some of my very first posts. It is a neat journey to see how my blogging voice has developed over time and … Continue reading One year in.
The tale of two brands. Today I want to share with you two tales. One will make your heart sing and hopefully make you cheer. The second is a sad tale, one that will leave you wanting more. The first is of a company founded in 2007 that has focused on its employees, its consumer … Continue reading The Tale of Two Brands: How to get it right and how to fail miserably
After finishing my MBA at the Smith School in 2011, my brain (and my soul) needed a little detox. Being me, I finished the three year part-time MBA program in two years, while working full time. Mind you, the curriculum and expectations are exactly the same for part-time students as for full-time students, and Smith … Continue reading Getting my mojo on.
What's social media got to do with it? I see patients. That's my job. Sound familiar? The role of today's physician is ever-expanding and constantly evolving. It's a role that I would argue benefits from including a social media presence, and physician buy-in regarding social media's necessity is growing. There's a revolution taking place online and … Continue reading What’s social media got to do with it? Getting started with a compliant healthcare social media strategy.