ME! LOOK AT ME! OUR BRAND IS AWESOME! MY PERSONAL BRAND IS AWESOME! IT'S ALL ABOUT ME! If this is your current social media branding strategy, it is time for a change, and this is the article for you. Social media can be a drool inducing outlet for marketers today. Unobstructed access to the masses … Continue reading Social Media Etiquette: Three Tips
Today I want to take a moment to talk about some of the changes in perception of an online persona. There used to be this school of thought that when someone googled you, it was best to have nothing pop up. While this means that nothing potentially negative would pop up in search results, unfortunately, … Continue reading A lesson in personal branding: hiding online is no longer an option.
As an ex-pharma veteran, I have experienced first hand, the challenges that Big Pharma faces as it struggles to figure out how to compete in a radically changing healthcare system. This mini series focuses on some changes that I would love to see in the industry, and quite frankly, changes that are necessary if Pharma … Continue reading Are you there, Pharma? It’s me, Liz. Part One: Listening and Acting