Managing Online Physician Reviews

Managing online physician reviews healthcare social media strategy

You know you've been there.  You want to find a new doctor or you've already selected a new doctor and you are seeing them for the first time. What do you do?  You Google! Before we go any further, let me first suggest that you become a discerning Googler when it comes to healthcare. Many … Continue reading Managing Online Physician Reviews

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What’s in it for me? Patient Engagement Healthcare Design

patient engagement design healthcare stakeholders adult learning

Stanford University's Anesthesia Informatics and Media (AIM) lab is doing seriously innovative, cool stuff with healthcare, including offering a Patient Engagement Healthcare Design Class this fall.  Today I'm sharing some of the key learnings from Week One, appropriately named, Introduction to Patient Engagement Design. Our lecture for week one was led by Kyra Bobinet, MD, … Continue reading What’s in it for me? Patient Engagement Healthcare Design

But you’re too young to have cancer…right?

But you're too young to have cancer Melanoma pugtato

Famous last words. Today I want to share with you the story of my college roommate's sister. Kearsley Lloyd has everything that any young woman would want.  By the age of twenty-six she had launched her own successful business, The Tipsy Skipper, and was doing what she loved: designing gorgeous fashion inspired by a sea … Continue reading But you’re too young to have cancer…right?

Drowning in Pink

Kohl's steals METAvivor's breast cancer campaign

Something must be in the water. First, in January, there was the absurd cancer patient shaming that the awful Keller duo vomited on the public.  Now, we have Kohl's and Susan G. Komen undermining the work of METAvivor, the only organization in the U.S. dedicated to awarding research funding for Stage IV breast cancer. METAvivor … Continue reading Drowning in Pink

Healthcare Marketing Plans of the Future

Healthcare Marketing Plans of the Future

An update here from PUGTATO-LAND.  What's keeping me busy?  I've been working on some exciting marketing campaigns for Breast Care for Washington, I finished the first segment of a three part course given by the Society for Healthcare Strategy and Market Development on Healthcare Marketing and Communications Strategies, and Angelina Jolie's announcement of having tested positive for … Continue reading Healthcare Marketing Plans of the Future

Getting my mojo on.

pugtato: getting my mojo on. career development

After finishing my MBA at the Smith School in 2011, my brain (and my soul) needed a little detox. Being me, I finished the three year part-time MBA program in two years, while working full time. Mind you, the curriculum and expectations are exactly the same for part-time students as for full-time students, and Smith … Continue reading Getting my mojo on.

A lesson in personal branding: hiding online is no longer an option.

personal branding online pugtato

Today I want to take a moment to talk about some of the changes in perception of an online persona.  There used to be this school of thought that when someone googled you, it was best to have nothing pop up. While this means that nothing potentially negative would pop up in search results,  unfortunately, … Continue reading A lesson in personal branding: hiding online is no longer an option.

Musings of an ex-pharma rep.

hope for big pharma

I'm hesitant to post this one.  Today many of my hardworking, dedicated former colleagues at Lilly will find out they no longer have a job.  I believe some of this could have been avoided. To Lilly's credit, it has made tremendous efforts to keep as many sales people as it could over the years while … Continue reading Musings of an ex-pharma rep.