You know you've been there. You want to find a new doctor or you've already selected a new doctor and you are seeing them for the first time. What do you do? You Google! Before we go any further, let me first suggest that you become a discerning Googler when it comes to healthcare. Many … Continue reading Managing Online Physician Reviews
Welcome back to my three part series on creating a best in class healthcare social media strategy. Part one discussed the building blocks of a social media strategy, and important questions that all brand managers and communications professionals should ask before sending that first post. Part two focuses on content strategies for Facebook and Twitter … Continue reading Online Content Strategies and Paid Promotions in Healthcare Social Media
Design thinking. It's the "it" buzzword these days, but what does it mean for healthcare and patient engagement? Design thinking is human centered. Design thinking is synonymous with the firm IDEO, a global design consultancy. Week three of Stanford's Patient Engagement class was "Design Thinking for Patient Engagement" lead by Dennis Boyle. Mr. Boyle is a … Continue reading Design Thinking for Patient Engagement
Stanford University's Anesthesia Informatics and Media (AIM) lab is doing seriously innovative, cool stuff with healthcare, including offering a Patient Engagement Healthcare Design Class this fall. Today I'm sharing some of the key learnings from Week One, appropriately named, Introduction to Patient Engagement Design. Our lecture for week one was led by Kyra Bobinet, MD, … Continue reading What’s in it for me? Patient Engagement Healthcare Design
My recent piece, Drowning in Pink has been received with great interest and so I'd like to provide an update today on the situation. First lets rewind to refresh our memories: 2/21/2014, METAvivor contacted Kohl's regarding it's very obvious adaptation of the METAvivor's campaign, "Elephant in the Pink Room," with request for the campaign to … Continue reading Drowning in Pink: An Update
Alright. It's here. PUGTATO's really easy Hashtag 101. I've gotten a lot of questions about hashtags and how to use them. Here we go! Hashtags are one word or multiword groups preceded by a the poundsign, aka, the hashtag. You can use just one word or you can string multiple words together. Essentially, hashtags create a … Continue reading What the $@#! is a hashtag, anyways?
I'm hesitant to post this one. Today many of my hardworking, dedicated former colleagues at Lilly will find out they no longer have a job. I believe some of this could have been avoided. To Lilly's credit, it has made tremendous efforts to keep as many sales people as it could over the years while … Continue reading Musings of an ex-pharma rep.
What's social media got to do with it? I see patients. That's my job. Sound familiar? The role of today's physician is ever-expanding and constantly evolving. It's a role that I would argue benefits from including a social media presence, and physician buy-in regarding social media's necessity is growing. There's a revolution taking place online and … Continue reading What’s social media got to do with it? Getting started with a compliant healthcare social media strategy.