Design Thinking for Patient Engagement

design thinking for patient engagement

Design thinking.  It's the "it" buzzword these days, but what does it mean for healthcare and patient engagement? Design thinking is human centered. Design thinking is synonymous with the firm IDEO, a global design consultancy.  Week three of Stanford's Patient Engagement class was "Design Thinking for Patient Engagement" lead by Dennis Boyle.  Mr. Boyle is a … Continue reading Design Thinking for Patient Engagement

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The Tale of Two Brands: How to get it right and how to fail miserably

PUGTATO branding marketing blogging

The tale of two brands.  Today I want to share with you two tales. One will make your heart sing and hopefully make you cheer.  The second is a sad tale, one that will leave you wanting more. The first is of a company founded in 2007 that has focused on its employees, its consumer … Continue reading The Tale of Two Brands: How to get it right and how to fail miserably

Bringing Great Minds Together: The Society of Surgical Oncology Symposium 2013

Society of Surgical Oncology Symposium 2013

Howdy PUGTATO readers!  I'm shooting you a quick post from National Harbor, MD, where I am attending the Society of Surgical Oncology Symposium. One of the most interesting experiences at these conferences is talking with physicians from across the globe. Today I had the privilege to discuss hereditary cancer with physicians from Indonesia, Argentina and … Continue reading Bringing Great Minds Together: The Society of Surgical Oncology Symposium 2013

Stimulate your mind

pugtato's creative challenge

It's Friday! Time for a creative challenge.   A great way to kick off your weekend is to give your brain a little workout.  This week, your challenge is to write down which word in each pair is a type of flower. Try to do this in 1 minute. Ready... Set...GO!   1) Hydrangea/Hyena 2) … Continue reading Stimulate your mind

Good luck, Inc.

Hello PUGTATO readers! Guess where I am creating this post from? The sky! Yep, that's right. I'm headed back to the states after a lovely winter get away to Mexico. Spending the past few days with limited access to social media and blogging was a challenge, and I am itching at the touchscreen to get … Continue reading Good luck, Inc.

I have super powers.

Creative Revolution to the rescue!

PUGTATO readers: this is it. Today you will discover your very own super power! Ever watch those movies like Iron Man or Xmen and wish, "Couldn't I have a super power, just for one day?" Well, it turns out you might actually already have a super power and not know it!  I believe everyone has … Continue reading I have super powers.

PUGTATO reaches over 1000 Creativity Fanatics in 4 months!

It's a good day here at PUGTATO HQ.  As of last night, PUGTATO hit a milestone, reaching over 1000 creativity fanatics!  I am thrilled! Thank you to all who have read PUGTATO, commented and reached out to me. I look forward to our time together in 2013.  Get ready to see what's hot in health … Continue reading PUGTATO reaches over 1000 Creativity Fanatics in 4 months!

Are you there, Pharma? It’s me, Liz. Part 3: making real change in 2013

Part 3: Making change happen in the pharmaceutical industry in 2013

Welcome to the final entry in my mini-series "Are you there, Pharma? It's me, Liz," about creativity squashers in the pharmaceutical industry. Part one included a short overview of the uncertainty this industry is facing and a decree for strategic integration of social strategies.  It also suggested that pharma must begin to, "Listen and Act." Part two … Continue reading Are you there, Pharma? It’s me, Liz. Part 3: making real change in 2013