As an ex-pharma veteran, I have experienced first hand, the challenges that Big Pharma faces as it struggles to figure out how to compete in a radically changing healthcare system. This mini series focuses on some changes that I would love to see in the industry, and quite frankly, changes that are necessary if Pharma … Continue reading Are you there, Pharma? It’s me, Liz. Part One: Listening and Acting
The delivery of healthcare is going through a paradigm shift. Access to information has grown tremendously with widespread availability of the internet and outpouring of social media outlets. More than ever, patients have the opportunity to take better ownership of their care. The rise of high deductible health plans and the shift to consumer's pockets has lead patients to … Continue reading What if we tipped doctors?