Design thinking. It's the "it" buzzword these days, but what does it mean for healthcare and patient engagement? Design thinking is human centered. Design thinking is synonymous with the firm IDEO, a global design consultancy. Week three of Stanford's Patient Engagement class was "Design Thinking for Patient Engagement" lead by Dennis Boyle. Mr. Boyle is a … Continue reading Design Thinking for Patient Engagement
Every marketer's dream is that their product becomes so integrated into your life, so ingrained into your daily activities, so necessary that it becomes a basic need. Week two of Stanford's Patient Engagement Design Course was lead by Nir Eyal, a consultant who's new book, "Hooked," focuses on real actionable ways to integrate user experience and … Continue reading Designing for Habit
Welcome to the final entry in my mini-series "Are you there, Pharma? It's me, Liz," about creativity squashers in the pharmaceutical industry. Part one included a short overview of the uncertainty this industry is facing and a decree for strategic integration of social strategies. It also suggested that pharma must begin to, "Listen and Act." Part two … Continue reading Are you there, Pharma? It’s me, Liz. Part 3: making real change in 2013
Check out the video here: IDEO founder David Kelley talks design, Steve Jobs, cancer and empathy. CBS has disabled embedding, sorry PUGTATO readers, you'll have to click through! Reblogged from 9to5mac.com. As many of you know, I have a corporate crush on IDEO and the change they are producing in the business world. Related articles David Kelley … Continue reading IDEO founder David Kelley talks design, Steve Jobs, cancer and the importance of empathy
I think I may have just found the coolest most forward thinking medical conference, ever: Stanford's Medicine X conference. If you are not familiar, here's a very small preview of what this conference is all about: "Medicine X is about the future of medicine and health care. It is about how social media and information … Continue reading Medicine X: The Future of Health Care Delivery.