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Designing for Habit

Nir Eyal Hook Model Consumer Behavior Product Psychology MArketing STrategy
October 22, 2014September 23, 2016 ~ Liz ~ 1 Comment

Every marketer's dream is that their product becomes so integrated into your life, so ingrained into your daily activities, so necessary that it becomes a basic need. Week two of Stanford's Patient Engagement Design Course was lead by Nir Eyal, a consultant who's new book, "Hooked," focuses on real actionable ways to integrate user experience and … Continue reading Designing for Habit

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