Managing multiple social media channels, keeping content up to date and not spending ALL your time furiously trying to keep up can be done. I assure you of this. Today there are many great social media management tools available that can help with curating content, sparking new ideas, managing communities and keeping you sane. Recently, … Continue reading Social Media Management Tools: because time is precious.
Welcome back to my three part series on creating a best in class healthcare social media strategy. Part one discussed the building blocks of a social media strategy, and important questions that all brand managers and communications professionals should ask before sending that first post. Part two focuses on content strategies for Facebook and Twitter … Continue reading Online Content Strategies and Paid Promotions in Healthcare Social Media
Creating a formal social media strategy and policy is important for all organizations. Healthcare organizations face unique challenges in communicating over social media, but that does not mean social should be ruled out as a communication and marketing strategy. In fact, healthcare organizations that use social media are seen as more cutting edge and more … Continue reading How to create a Healthcare Social Media Strategy: Part 1
This week we'll do a very basic overview of how underlying brain structures and biochemistry shape the way we behave to better understand why we don't always do the things we should do, related to our health, even when we know we're making suboptimal choices. I know you've been there. You have the choice between … Continue reading The Cost of Not Doing: The Neuroscience of Engagement
Every marketer's dream is that their product becomes so integrated into your life, so ingrained into your daily activities, so necessary that it becomes a basic need. Week two of Stanford's Patient Engagement Design Course was lead by Nir Eyal, a consultant who's new book, "Hooked," focuses on real actionable ways to integrate user experience and … Continue reading Designing for Habit
Have you ever wanted to delete that Facebook post or Tweet right after you posted it? Found your content copied and pasted on someone else's blog or profile? Gave permission for a reblog only to discover the link to your original work was left out? Sigh. One thing I have learned as I have built this … Continue reading How to avoid committing PUGTATO’s Top Three Social Media Faux-Pas
The tale of two brands. Today I want to share with you two tales. One will make your heart sing and hopefully make you cheer. The second is a sad tale, one that will leave you wanting more. The first is of a company founded in 2007 that has focused on its employees, its consumer … Continue reading The Tale of Two Brands: How to get it right and how to fail miserably
ME! LOOK AT ME! OUR BRAND IS AWESOME! MY PERSONAL BRAND IS AWESOME! IT'S ALL ABOUT ME! If this is your current social media branding strategy, it is time for a change, and this is the article for you. Social media can be a drool inducing outlet for marketers today. Unobstructed access to the masses … Continue reading Social Media Etiquette: Three Tips