You know you've been there. You want to find a new doctor or you've already selected a new doctor and you are seeing them for the first time. What do you do? You Google! Before we go any further, let me first suggest that you become a discerning Googler when it comes to healthcare. Many … Continue reading Managing Online Physician Reviews
Welcome back to my three part series on creating a best in class healthcare social media strategy. Part one discussed the building blocks of a social media strategy, and important questions that all brand managers and communications professionals should ask before sending that first post. Part two focuses on content strategies for Facebook and Twitter … Continue reading Online Content Strategies and Paid Promotions in Healthcare Social Media
Healthcare misinformation leads to fear, avoidance and worse medical outcomes for patients, even if intentions were good. Unfortunately, a lack of knowledge and poor editing led to a published article by AARP that has produced great outrage among BRCA carriers, patient advocacy groups and the physicians who work tirelessly for these patients. Today I want to … Continue reading Top Cancer Genetics Programs to AARP: Medical Interventions extend the life of BRCA carriers
Design thinking. It's the "it" buzzword these days, but what does it mean for healthcare and patient engagement? Design thinking is human centered. Design thinking is synonymous with the firm IDEO, a global design consultancy. Week three of Stanford's Patient Engagement class was "Design Thinking for Patient Engagement" lead by Dennis Boyle. Mr. Boyle is a … Continue reading Design Thinking for Patient Engagement
Every marketer's dream is that their product becomes so integrated into your life, so ingrained into your daily activities, so necessary that it becomes a basic need. Week two of Stanford's Patient Engagement Design Course was lead by Nir Eyal, a consultant who's new book, "Hooked," focuses on real actionable ways to integrate user experience and … Continue reading Designing for Habit
Stanford University's Anesthesia Informatics and Media (AIM) lab is doing seriously innovative, cool stuff with healthcare, including offering a Patient Engagement Healthcare Design Class this fall. Today I'm sharing some of the key learnings from Week One, appropriately named, Introduction to Patient Engagement Design. Our lecture for week one was led by Kyra Bobinet, MD, … Continue reading What’s in it for me? Patient Engagement Healthcare Design
Every day, oncology clinicians are asked to do more with less. What I mean by this is, reimbursement for many services has gone down or is inadequate, and physicians are asked to do more during a patient visit with less time available. Yesterday I had the wonderful opportunity to present to a local oncology department in … Continue reading Doing More with Less: Capturing Adequate Cancer Family History
"Every life deserves world class care." How's that for a slogan? The Cleveland Clinic delivers again with its digital media. You might remember their first video on empathy in healthcare from 2013, which encouraged viewers to imagine living in someone else's shoes for the day. Today I want to share with you the latest video from … Continue reading Patient Centered Care at the Cleveland Clinic
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