Managing Online Physician Reviews

Managing online physician reviews healthcare social media strategy

You know you've been there.  You want to find a new doctor or you've already selected a new doctor and you are seeing them for the first time. What do you do?  You Google! Before we go any further, let me first suggest that you become a discerning Googler when it comes to healthcare. Many … Continue reading Managing Online Physician Reviews

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EHR handcuffs: Let Doctors be Doctors.

EHR, EMR, HealthIT, let doctors be doctors

EHR has been a topic of interest for me for a long time, and was one of the topics I chose to research in depth during my MBA. Five years ago we were half a decade away from the 2015 American Recovery and Reinvestment Act deadline that would penalize providers for not having adopted an … Continue reading EHR handcuffs: Let Doctors be Doctors.

Dying for a cure this Pinktober: Metastatic Breast Cancer Awareness

breast cancer awareness month, metavivor, metup, metastatic breast cancer, stage 4 breast cancer , pinktober, pink ribbon

Pink parties. Pink Ribbons.  Pink celebrations. Pink boas.  Pink bagels.  You name it, it's pink in October.  Many people, breast cancer patients and others, find empowerment and emotional comfort in "pink." Many feel as if they have done good by participating or buying a "pink" good. As I've mentioned before in my post, Missed Opportunities: Celebrities … Continue reading Dying for a cure this Pinktober: Metastatic Breast Cancer Awareness

Online Content Strategies and Paid Promotions in Healthcare Social Media

healthcare social media policy crisis management

Welcome back to my three part series on creating a best in class healthcare social media strategy.  Part one discussed the building blocks of a social media strategy, and important questions that all brand managers and communications professionals should ask before sending that first post.  Part two focuses on content strategies for Facebook and Twitter … Continue reading Online Content Strategies and Paid Promotions in Healthcare Social Media

Top Cancer Genetics Programs to AARP: Medical Interventions extend the life of BRCA carriers

Top cancer genetics programs to AARP: medical interventions prolong life for BRCA carriers

Healthcare misinformation leads to fear, avoidance and worse medical outcomes for patients, even if intentions were good. Unfortunately, a lack of knowledge and poor editing led to a published article by AARP that has produced great outrage among BRCA carriers, patient advocacy groups and the physicians who work tirelessly for these patients. Today I want to … Continue reading Top Cancer Genetics Programs to AARP: Medical Interventions extend the life of BRCA carriers

The Cost of Not Doing: The Neuroscience of Engagement

patient engagement neurobiology medx

This week we'll do a very basic overview of how underlying brain structures and biochemistry shape the way we behave to better understand why we don't always do the things we should do, related to our health, even when we know we're making suboptimal choices. I know you've been there.  You have the choice between … Continue reading The Cost of Not Doing: The Neuroscience of Engagement

Design Thinking for Patient Engagement

design thinking for patient engagement

Design thinking.  It's the "it" buzzword these days, but what does it mean for healthcare and patient engagement? Design thinking is human centered. Design thinking is synonymous with the firm IDEO, a global design consultancy.  Week three of Stanford's Patient Engagement class was "Design Thinking for Patient Engagement" lead by Dennis Boyle.  Mr. Boyle is a … Continue reading Design Thinking for Patient Engagement