You know you've been there. You want to find a new doctor or you've already selected a new doctor and you are seeing them for the first time. What do you do? You Google! Before we go any further, let me first suggest that you become a discerning Googler when it comes to healthcare. Many … Continue reading Managing Online Physician Reviews
healthcare social media
Reputation and Crisis Management in Healthcare Social Media
Welcome back to the final installment in my three part series on healthcare social media strategy and implementation. Part one, "How to create a Healthcare Social Media Strategy and Policy," discussed important questions to consider before taking your healthcare organization online. Part two, "Online Content Strategies and Paid Promotions in Healthcare Social Media," was a … Continue reading Reputation and Crisis Management in Healthcare Social Media
EHR handcuffs: Let Doctors be Doctors.
EHR has been a topic of interest for me for a long time, and was one of the topics I chose to research in depth during my MBA. Five years ago we were half a decade away from the 2015 American Recovery and Reinvestment Act deadline that would penalize providers for not having adopted an … Continue reading EHR handcuffs: Let Doctors be Doctors.
Online Content Strategies and Paid Promotions in Healthcare Social Media
Welcome back to my three part series on creating a best in class healthcare social media strategy. Part one discussed the building blocks of a social media strategy, and important questions that all brand managers and communications professionals should ask before sending that first post. Part two focuses on content strategies for Facebook and Twitter … Continue reading Online Content Strategies and Paid Promotions in Healthcare Social Media
How to create a Healthcare Social Media Strategy: Part 1
Creating a formal social media strategy and policy is important for all organizations. Healthcare organizations face unique challenges in communicating over social media, but that does not mean social should be ruled out as a communication and marketing strategy. In fact, healthcare organizations that use social media are seen as more cutting edge and more … Continue reading How to create a Healthcare Social Media Strategy: Part 1
The Cost of Not Doing: The Neuroscience of Engagement
This week we'll do a very basic overview of how underlying brain structures and biochemistry shape the way we behave to better understand why we don't always do the things we should do, related to our health, even when we know we're making suboptimal choices. I know you've been there. You have the choice between … Continue reading The Cost of Not Doing: The Neuroscience of Engagement
Patient Centered Care at the Cleveland Clinic
"Every life deserves world class care." How's that for a slogan? The Cleveland Clinic delivers again with its digital media. You might remember their first video on empathy in healthcare from 2013, which encouraged viewers to imagine living in someone else's shoes for the day. Today I want to share with you the latest video from … Continue reading Patient Centered Care at the Cleveland Clinic
Free Access to Medicine X 2014!
That's right. You have an option to register for live, online access to a number of the sessions at Medicine X through Medicine X's Global Access Program, September 5-7th. It won't give you access to the breakouts, but you will get access to the conference plenary proceedings, live photos and other updates to your phone, tablet … Continue reading Free Access to Medicine X 2014!