You know you've been there. You want to find a new doctor or you've already selected a new doctor and you are seeing them for the first time. What do you do? You Google! Before we go any further, let me first suggest that you become a discerning Googler when it comes to healthcare. Many … Continue reading Managing Online Physician Reviews
Welcome back to the final installment in my three part series on healthcare social media strategy and implementation. Part one, "How to create a Healthcare Social Media Strategy and Policy," discussed important questions to consider before taking your healthcare organization online. Part two, "Online Content Strategies and Paid Promotions in Healthcare Social Media," was a … Continue reading Reputation and Crisis Management in Healthcare Social Media
Welcome back to my three part series on creating a best in class healthcare social media strategy. Part one discussed the building blocks of a social media strategy, and important questions that all brand managers and communications professionals should ask before sending that first post. Part two focuses on content strategies for Facebook and Twitter … Continue reading Online Content Strategies and Paid Promotions in Healthcare Social Media
Healthcare misinformation leads to fear, avoidance and worse medical outcomes for patients, even if intentions were good. Unfortunately, a lack of knowledge and poor editing led to a published article by AARP that has produced great outrage among BRCA carriers, patient advocacy groups and the physicians who work tirelessly for these patients. Today I want to … Continue reading Top Cancer Genetics Programs to AARP: Medical Interventions extend the life of BRCA carriers
Every marketer's dream is that their product becomes so integrated into your life, so ingrained into your daily activities, so necessary that it becomes a basic need. Week two of Stanford's Patient Engagement Design Course was lead by Nir Eyal, a consultant who's new book, "Hooked," focuses on real actionable ways to integrate user experience and … Continue reading Designing for Habit
Stanford University's Anesthesia Informatics and Media (AIM) lab is doing seriously innovative, cool stuff with healthcare, including offering a Patient Engagement Healthcare Design Class this fall. Today I'm sharing some of the key learnings from Week One, appropriately named, Introduction to Patient Engagement Design. Our lecture for week one was led by Kyra Bobinet, MD, … Continue reading What’s in it for me? Patient Engagement Healthcare Design
My recent piece, Drowning in Pink has been received with great interest and so I'd like to provide an update today on the situation. First lets rewind to refresh our memories: 2/21/2014, METAvivor contacted Kohl's regarding it's very obvious adaptation of the METAvivor's campaign, "Elephant in the Pink Room," with request for the campaign to … Continue reading Drowning in Pink: An Update
Something must be in the water. First, in January, there was the absurd cancer patient shaming that the awful Keller duo vomited on the public. Now, we have Kohl's and Susan G. Komen undermining the work of METAvivor, the only organization in the U.S. dedicated to awarding research funding for Stage IV breast cancer. METAvivor … Continue reading Drowning in Pink
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