This week we'll do a very basic overview of how underlying brain structures and biochemistry shape the way we behave to better understand why we don't always do the things we should do, related to our health, even when we know we're making suboptimal choices. I know you've been there. You have the choice between … Continue reading The Cost of Not Doing: The Neuroscience of Engagement
Every marketer's dream is that their product becomes so integrated into your life, so ingrained into your daily activities, so necessary that it becomes a basic need. Week two of Stanford's Patient Engagement Design Course was lead by Nir Eyal, a consultant who's new book, "Hooked," focuses on real actionable ways to integrate user experience and … Continue reading Designing for Habit
That's right. You have an option to register for live, online access to a number of the sessions at Medicine X through Medicine X's Global Access Program, September 5-7th. It won't give you access to the breakouts, but you will get access to the conference plenary proceedings, live photos and other updates to your phone, tablet … Continue reading Free Access to Medicine X 2014!
Ever left your doctor's office and felt frustrated, irritated and generally annoyed? I think we all have. Today I'd like to talk a bit about patient experience, and tell a story that highlights a practice that I think is getting it right. Patient experience is not just your interaction with your healthcare provider. To me, … Continue reading Getting Patient Experience Right.