An Open Letter to Oncology Sales Professionals

oncology sales, open letter, medical sales, oncologists

Congratulations.  You made it. You have become part of an exclusive club: you are an Oncology Sales Professional. Most likely, you've been in medical sales for a while.  You knew you always wanted to be in Oncology.  You enjoy a more clinical sale, you are not afraid of a challenge and you are over being a … Continue reading An Open Letter to Oncology Sales Professionals

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Top Cancer Genetics Programs to AARP: Medical Interventions extend the life of BRCA carriers

Top cancer genetics programs to AARP: medical interventions prolong life for BRCA carriers

Healthcare misinformation leads to fear, avoidance and worse medical outcomes for patients, even if intentions were good. Unfortunately, a lack of knowledge and poor editing led to a published article by AARP that has produced great outrage among BRCA carriers, patient advocacy groups and the physicians who work tirelessly for these patients. Today I want to … Continue reading Top Cancer Genetics Programs to AARP: Medical Interventions extend the life of BRCA carriers

Missed opportunities: celebrities are not doctors.

celebrities and breast cancer brca genetic testing

One of the most challenging parts of my job is the misinformation that surrounds hereditary cancer and the celebrities who add to the problem. Celebrities have a large platform from which they can loudly and publicly share their views.  Often times fans and the general public take celebrity views as scientific, medical truth.  Case in point … Continue reading Missed opportunities: celebrities are not doctors.

Who would work for Myriad Genetics?

pugtato who would work for myriad genetics brca genes

As we close out the 2013 year, I am re-blogging my most viewed post from 2013, which is actually my most viewed post of all time.  It is my perspective of working for Myriad Genetics. I hope my message hits home this holiday season: that doing our best for others, every day, will never go … Continue reading Who would work for Myriad Genetics?

Committed.

Currently, I work for Myriad Genetic Laboratories, and if you haven't heard of Myriad this summer, I would be surprised. This past June, the Supreme Court ruled that five of Myriad's claims covering isolated DNA were not patent eligible. Regardless of the decision, Myriad has more than 500 valid and enforceable claims in 24 different … Continue reading Committed.

Healthcare Marketing Plans of the Future

Healthcare Marketing Plans of the Future

An update here from PUGTATO-LAND.  What's keeping me busy?  I've been working on some exciting marketing campaigns for Breast Care for Washington, I finished the first segment of a three part course given by the Society for Healthcare Strategy and Market Development on Healthcare Marketing and Communications Strategies, and Angelina Jolie's announcement of having tested positive for … Continue reading Healthcare Marketing Plans of the Future

I was there: The Supreme Court Oral Arguments on Gene Patents.

myriad gene patent hearing

Living in Washington, D.C. means I am fortunate to be close to a lot of interesting moments in American History.  This past Monday was no exception.  Monday, April 15th, the oral arguments were held for the Association of Molecular Pathology (lead by the ACLU) vs. Myriad Genetics. The hearing challenged some of Myriad's patents related … Continue reading I was there: The Supreme Court Oral Arguments on Gene Patents.