Welcome back to the final installment in my three part series on healthcare social media strategy and implementation. Part one, "How to create a Healthcare Social Media Strategy and Policy," discussed important questions to consider before taking your healthcare organization online. Part two, "Online Content Strategies and Paid Promotions in Healthcare Social Media," was a … Continue reading Reputation and Crisis Management in Healthcare Social Media
Have you ever wanted to delete that Facebook post or Tweet right after you posted it? Found your content copied and pasted on someone else's blog or profile? Gave permission for a reblog only to discover the link to your original work was left out? Sigh. One thing I have learned as I have built this … Continue reading How to avoid committing PUGTATO’s Top Three Social Media Faux-Pas
Alright. It's here. PUGTATO's really easy Hashtag 101. I've gotten a lot of questions about hashtags and how to use them. Here we go! Hashtags are one word or multiword groups preceded by a the poundsign, aka, the hashtag. You can use just one word or you can string multiple words together. Essentially, hashtags create a … Continue reading What the $@#! is a hashtag, anyways?