You know you've been there. You want to find a new doctor or you've already selected a new doctor and you are seeing them for the first time. What do you do? You Google! Before we go any further, let me first suggest that you become a discerning Googler when it comes to healthcare. Many … Continue reading Managing Online Physician Reviews
Welcome back to my three part series on creating a best in class healthcare social media strategy. Part one discussed the building blocks of a social media strategy, and important questions that all brand managers and communications professionals should ask before sending that first post. Part two focuses on content strategies for Facebook and Twitter … Continue reading Online Content Strategies and Paid Promotions in Healthcare Social Media
Healthcare misinformation leads to fear, avoidance and worse medical outcomes for patients, even if intentions were good. Unfortunately, a lack of knowledge and poor editing led to a published article by AARP that has produced great outrage among BRCA carriers, patient advocacy groups and the physicians who work tirelessly for these patients. Today I want to … Continue reading Top Cancer Genetics Programs to AARP: Medical Interventions extend the life of BRCA carriers
Design thinking. It's the "it" buzzword these days, but what does it mean for healthcare and patient engagement? Design thinking is human centered. Design thinking is synonymous with the firm IDEO, a global design consultancy. Week three of Stanford's Patient Engagement class was "Design Thinking for Patient Engagement" lead by Dennis Boyle. Mr. Boyle is a … Continue reading Design Thinking for Patient Engagement
Stanford University's Anesthesia Informatics and Media (AIM) lab is doing seriously innovative, cool stuff with healthcare, including offering a Patient Engagement Healthcare Design Class this fall. Today I'm sharing some of the key learnings from Week One, appropriately named, Introduction to Patient Engagement Design. Our lecture for week one was led by Kyra Bobinet, MD, … Continue reading What’s in it for me? Patient Engagement Healthcare Design
"Every life deserves world class care." How's that for a slogan? The Cleveland Clinic delivers again with its digital media. You might remember their first video on empathy in healthcare from 2013, which encouraged viewers to imagine living in someone else's shoes for the day. Today I want to share with you the latest video from … Continue reading Patient Centered Care at the Cleveland Clinic
That's right. You have an option to register for live, online access to a number of the sessions at Medicine X through Medicine X's Global Access Program, September 5-7th. It won't give you access to the breakouts, but you will get access to the conference plenary proceedings, live photos and other updates to your phone, tablet … Continue reading Free Access to Medicine X 2014!
My recent piece, Drowning in Pink has been received with great interest and so I'd like to provide an update today on the situation. First lets rewind to refresh our memories: 2/21/2014, METAvivor contacted Kohl's regarding it's very obvious adaptation of the METAvivor's campaign, "Elephant in the Pink Room," with request for the campaign to … Continue reading Drowning in Pink: An Update