Ever left your doctor's office and felt frustrated, irritated and generally annoyed? I think we all have. Today I'd like to talk a bit about patient experience, and tell a story that highlights a practice that I think is getting it right. Patient experience is not just your interaction with your healthcare provider. To me, … Continue reading Getting Patient Experience Right.
We've been riding a roller coaster here at PUGTATO HEADQUARTERS and it has been a really exciting one: my husband and I welcomed our first child to the family a few weeks ago! We are learning new things every day, and let's just say that being a parent requires no end to your creative juices. … Continue reading Riding the roller coaster!
An update here from PUGTATO-LAND. What's keeping me busy? I've been working on some exciting marketing campaigns for Breast Care for Washington, I finished the first segment of a three part course given by the Society for Healthcare Strategy and Market Development on Healthcare Marketing and Communications Strategies, and Angelina Jolie's announcement of having tested positive for … Continue reading Healthcare Marketing Plans of the Future
Alright. It's here. PUGTATO's really easy Hashtag 101. I've gotten a lot of questions about hashtags and how to use them. Here we go! Hashtags are one word or multiword groups preceded by a the poundsign, aka, the hashtag. You can use just one word or you can string multiple words together. Essentially, hashtags create a … Continue reading What the $@#! is a hashtag, anyways?
What's social media got to do with it? I see patients. That's my job. Sound familiar? The role of today's physician is ever-expanding and constantly evolving. It's a role that I would argue benefits from including a social media presence, and physician buy-in regarding social media's necessity is growing. There's a revolution taking place online and … Continue reading What’s social media got to do with it? Getting started with a compliant healthcare social media strategy.
Great video from Deloitte Health solutions. Must watch for anyone working in healthcare. Never before has an industry faced such uncertainty as the healthcare industry. Related articles What are the 7 mega-trends that will redefine the healthcare industry in 2013? (medcitynews.com) Healthcare Analytics/Medical Analytics Market is Growing at CAGR of 23.7% to Reach $10.8 Billion … Continue reading 7 mega-trends that will redefine the healthcare industry in 2013
Until recently I've never been on the patient side of the table when it comes to receiving a cancer diagnosis. That all changed when my little guy, Otis, developed a weird bump on his chest. He has very sensitive skin so we watched the bump come and go for a while probably six months or so. … Continue reading All I wanted was a belly rub.
The first time I ever heard of a patient advocate was when I attended a talk given by Melissa Pantel-Ku. Melissa is remarkable woman. Diagnosed with stage III breast cancer at 34, she is a PhD, a professor, a mother, a wife, a breast cancer survivor, and founder of Hope & Humor. Melissa's story had … Continue reading A who? A patient what? A Patient Advocate.