Welcome to the final entry in my mini-series "Are you there, Pharma? It's me, Liz," about creativity squashers in the pharmaceutical industry. Part one included a short overview of the uncertainty this industry is facing and a decree for strategic integration of social strategies. It also suggested that pharma must begin to, "Listen and Act." Part two … Continue reading Are you there, Pharma? It’s me, Liz. Part 3: making real change in 2013
2013 needs to be a year of major, actionable change in pharma. I am also writing about creativity squashers in Big Pharma in my mini-series "Are you there, Pharma? It's me, Liz." Related articles Are you there, Pharma? It's me, Liz. Part One: Listening and Acting (pugtato.com) Are you there Pharma? It's me, Liz. Part … Continue reading Big Pharma 2013. Will we see real commitment to change?
As an ex-pharma veteran, I have experienced first hand, the challenges that Big Pharma faces as it struggles to figure out how to compete in a radically changing healthcare system. This mini series focuses on some changes that I would love to see in the industry, and quite frankly, changes that are necessary if Pharma … Continue reading Are you there, Pharma? It’s me, Liz. Part One: Listening and Acting