Pharma

Are you there, Pharma? It’s me, Liz. Part 3: making real change in 2013

Part 3: Making change happen in the pharmaceutical industry in 2013
~ Liz ~ 4 Comments

Welcome to the final entry in my mini-series "Are you there, Pharma? It's me, Liz," about creativity squashers in the pharmaceutical industry. Part one included a short overview of the uncertainty this industry is facing and a decree for strategic integration of social strategies.  It also suggested that pharma must begin to, "Listen and Act." Part two … Continue reading Are you there, Pharma? It’s me, Liz. Part 3: making real change in 2013

Big Pharma 2013. Will we see real commitment to change?

big pharma pugtato creativity
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2013 needs to be a year of major, actionable change in pharma. I am also writing about creativity squashers in Big Pharma in my mini-series "Are you there, Pharma? It's me, Liz." Related articles Are you there, Pharma? It's me, Liz. Part One: Listening and Acting (pugtato.com) Are you there Pharma? It's me, Liz. Part … Continue reading Big Pharma 2013. Will we see real commitment to change?

Are you there, Pharma? It’s me, Liz. Part One: Listening and Acting

Are you there, Pharma? It's me, Liz.
~ Liz ~ 8 Comments

As an ex-pharma veteran, I have experienced first hand, the challenges that Big Pharma faces as it struggles to figure out how to compete in a radically changing healthcare system.  This mini series focuses on some changes that I would love to see in the industry, and quite frankly, changes that are necessary if Pharma … Continue reading Are you there, Pharma? It’s me, Liz. Part One: Listening and Acting