An Open Letter to Oncology Sales Professionals

oncology sales, open letter, medical sales, oncologists

Congratulations.  You made it. You have become part of an exclusive club: you are an Oncology Sales Professional. Most likely, you've been in medical sales for a while.  You knew you always wanted to be in Oncology.  You enjoy a more clinical sale, you are not afraid of a challenge and you are over being a … Continue reading An Open Letter to Oncology Sales Professionals

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Design Thinking for Patient Engagement

design thinking for patient engagement

Design thinking.  It's the "it" buzzword these days, but what does it mean for healthcare and patient engagement? Design thinking is human centered. Design thinking is synonymous with the firm IDEO, a global design consultancy.  Week three of Stanford's Patient Engagement class was "Design Thinking for Patient Engagement" lead by Dennis Boyle.  Mr. Boyle is a … Continue reading Design Thinking for Patient Engagement

Musings of an ex-pharma rep.

hope for big pharma

I'm hesitant to post this one.  Today many of my hardworking, dedicated former colleagues at Lilly will find out they no longer have a job.  I believe some of this could have been avoided. To Lilly's credit, it has made tremendous efforts to keep as many sales people as it could over the years while … Continue reading Musings of an ex-pharma rep.

Are you there Pharma? It’s me, Liz. Part two: What’s Killing Creativity in Big Pharma Sales Forces?

Big Pharma Business Model squashing creativity

Welcome back to the second post in my series, "Are you there Pharma? It's me, Liz."   This series identifies creative thinking squashers in Pharma and suggests strategic changes that will help Big Pharma to improve its business model, in hopes of radically changing the way Pharma goes about its business.  The first post discussed … Continue reading Are you there Pharma? It’s me, Liz. Part two: What’s Killing Creativity in Big Pharma Sales Forces?