Every marketer's dream is that their product becomes so integrated into your life, so ingrained into your daily activities, so necessary that it becomes a basic need. Week two of Stanford's Patient Engagement Design Course was lead by Nir Eyal, a consultant who's new book, "Hooked," focuses on real actionable ways to integrate user experience and … Continue reading Designing for Habit
Apple is a marketing and branding machine. Once a consumer actually uses their devices, experiences complementary products that operate seamlessly together, and realizes that Apple products, just work, Apple creates customers for life. If you are an Apple fanatic like moi, you get this. [Alright, let's start with the disclaimer: I am an Apple product lover. I own … Continue reading Like M.C. Hammer said, “You Can’t Touch This.”
PUGTATO 