Welcome back to the second post in my series, "Are you there Pharma? It's me, Liz." This series identifies creative thinking squashers in Pharma and suggests strategic changes that will help Big Pharma to improve its business model, in hopes of radically changing the way Pharma goes about its business. The first post discussed … Continue reading Are you there Pharma? It’s me, Liz. Part two: What’s Killing Creativity in Big Pharma Sales Forces?
Until recently I've never been on the patient side of the table when it comes to receiving a cancer diagnosis. That all changed when my little guy, Otis, developed a weird bump on his chest. He has very sensitive skin so we watched the bump come and go for a while probably six months or so. … Continue reading All I wanted was a belly rub.
As an ex-pharma veteran, I have experienced first hand, the challenges that Big Pharma faces as it struggles to figure out how to compete in a radically changing healthcare system. This mini series focuses on some changes that I would love to see in the industry, and quite frankly, changes that are necessary if Pharma … Continue reading Are you there, Pharma? It’s me, Liz. Part One: Listening and Acting
The first time I ever heard of a patient advocate was when I attended a talk given by Melissa Pantel-Ku. Melissa is remarkable woman. Diagnosed with stage III breast cancer at 34, she is a PhD, a professor, a mother, a wife, a breast cancer survivor, and founder of Hope & Humor. Melissa's story had … Continue reading A who? A patient what? A Patient Advocate.
I think I may have just found the coolest most forward thinking medical conference, ever: Stanford's Medicine X conference. If you are not familiar, here's a very small preview of what this conference is all about: "Medicine X is about the future of medicine and health care. It is about how social media and information … Continue reading Medicine X: The Future of Health Care Delivery.
It's Friday! That means we have two full days ahead to recharge our brains. How about a little creative challenge to kick the weekend off? This week's creative challenge is: Pick a mascot for the city where you live. What is it? Why? I chose a stork for my local mascot because the area where … Continue reading You need a new mascot