Reputation and Crisis Management in Healthcare Social Media

healthcare social media policy crisis management

Welcome back to the final installment in my three part series on healthcare social media strategy and implementation. Part one, "How to create a Healthcare Social Media Strategy and Policy," discussed important questions to consider before taking your healthcare organization online.  Part two, "Online Content Strategies and Paid Promotions in Healthcare Social Media," was a … Continue reading Reputation and Crisis Management in Healthcare Social Media

How to create a Healthcare Social Media Strategy: Part 1

healthcare social media policy crisis management

Creating a formal social media strategy and policy is important for all organizations.  Healthcare organizations face unique challenges in communicating over social media, but that does not mean social should be ruled out as a communication and marketing strategy.  In fact, healthcare organizations that use social media are seen as more cutting edge and more … Continue reading How to create a Healthcare Social Media Strategy: Part 1