social media in healthcare

Online Content Strategies and Paid Promotions in Healthcare Social Media

healthcare social media policy crisis management
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Welcome back to my three part series on creating a best in class healthcare social media strategy.  Part one discussed the building blocks of a social media strategy, and important questions that all brand managers and communications professionals should ask before sending that first post.  Part two focuses on content strategies for Facebook and Twitter … Continue reading Online Content Strategies and Paid Promotions in Healthcare Social Media

How to create a Healthcare Social Media Strategy: Part 1

healthcare social media policy crisis management
~ Liz ~ 3 Comments

Creating a formal social media strategy and policy is important for all organizations.  Healthcare organizations face unique challenges in communicating over social media, but that does not mean social should be ruled out as a communication and marketing strategy.  In fact, healthcare organizations that use social media are seen as more cutting edge and more … Continue reading How to create a Healthcare Social Media Strategy: Part 1

Patient Centered Care at the Cleveland Clinic

patient experience empathy in healthcare Cleveland clinic
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"Every life deserves world class care."  How's that for a slogan?  The Cleveland Clinic delivers again with its digital media.  You might remember their first video on empathy in healthcare from 2013, which encouraged viewers to imagine living in someone else's shoes for the day. Today I want to share with you the latest video from … Continue reading Patient Centered Care at the Cleveland Clinic