Something must be in the water. First, in January, there was the absurd cancer patient shaming that the awful Keller duo vomited on the public. Now, we have Kohl's and Susan G. Komen undermining the work of METAvivor, the only organization in the U.S. dedicated to awarding research funding for Stage IV breast cancer. METAvivor … Continue reading Drowning in Pink
How time flies! It's been one year since I thought about starting this blog and purchased the pugtato.com domain. A lot has happened in a year, and I have spent some time reading some of my very first posts. It is a neat journey to see how my blogging voice has developed over time and … Continue reading One year in.
The tale of two brands. Today I want to share with you two tales. One will make your heart sing and hopefully make you cheer. The second is a sad tale, one that will leave you wanting more. The first is of a company founded in 2007 that has focused on its employees, its consumer … Continue reading The Tale of Two Brands: How to get it right and how to fail miserably
ME! LOOK AT ME! OUR BRAND IS AWESOME! MY PERSONAL BRAND IS AWESOME! IT'S ALL ABOUT ME! If this is your current social media branding strategy, it is time for a change, and this is the article for you. Social media can be a drool inducing outlet for marketers today. Unobstructed access to the masses … Continue reading Social Media Etiquette: Three Tips
Today I want to take a moment to talk about some of the changes in perception of an online persona. There used to be this school of thought that when someone googled you, it was best to have nothing pop up. While this means that nothing potentially negative would pop up in search results, unfortunately, … Continue reading A lesson in personal branding: hiding online is no longer an option.
Alright. It's here. PUGTATO's really easy Hashtag 101. I've gotten a lot of questions about hashtags and how to use them. Here we go! Hashtags are one word or multiword groups preceded by a the poundsign, aka, the hashtag. You can use just one word or you can string multiple words together. Essentially, hashtags create a … Continue reading What the $@#! is a hashtag, anyways?
What's social media got to do with it? I see patients. That's my job. Sound familiar? The role of today's physician is ever-expanding and constantly evolving. It's a role that I would argue benefits from including a social media presence, and physician buy-in regarding social media's necessity is growing. There's a revolution taking place online and … Continue reading What’s social media got to do with it? Getting started with a compliant healthcare social media strategy.
PUGTATO readers: this is it. Today you will discover your very own super power! Ever watch those movies like Iron Man or Xmen and wish, "Couldn't I have a super power, just for one day?" Well, it turns out you might actually already have a super power and not know it! I believe everyone has … Continue reading I have super powers.