strategy

Are you there, Pharma? It’s me, Liz. Part One: Listening and Acting

Are you there, Pharma? It's me, Liz.
~ Liz ~ 8 Comments

As an ex-pharma veteran, I have experienced first hand, the challenges that Big Pharma faces as it struggles to figure out how to compete in a radically changing healthcare system.  This mini series focuses on some changes that I would love to see in the industry, and quite frankly, changes that are necessary if Pharma … Continue reading Are you there, Pharma? It’s me, Liz. Part One: Listening and Acting

Like M.C. Hammer said, “You Can’t Touch This.”

~ Liz ~ 1 Comment

Apple is a marketing and branding machine.  Once a consumer actually uses their devices,  experiences complementary products that operate seamlessly together, and realizes that Apple products, just work, Apple creates customers for life.  If you are an Apple fanatic like moi, you get this. [Alright, let's start with the disclaimer: I am an Apple product lover.  I own … Continue reading Like M.C. Hammer said, “You Can’t Touch This.”