"Every life deserves world class care." How's that for a slogan? The Cleveland Clinic delivers again with its digital media. You might remember their first video on empathy in healthcare from 2013, which encouraged viewers to imagine living in someone else's shoes for the day. Today I want to share with you the latest video from … Continue reading Patient Centered Care at the Cleveland Clinic
The tale of two brands. Today I want to share with you two tales. One will make your heart sing and hopefully make you cheer. The second is a sad tale, one that will leave you wanting more. The first is of a company founded in 2007 that has focused on its employees, its consumer … Continue reading The Tale of Two Brands: How to get it right and how to fail miserably
What's social media got to do with it? I see patients. That's my job. Sound familiar? The role of today's physician is ever-expanding and constantly evolving. It's a role that I would argue benefits from including a social media presence, and physician buy-in regarding social media's necessity is growing. There's a revolution taking place online and … Continue reading What’s social media got to do with it? Getting started with a compliant healthcare social media strategy.